ArcMap

Customer Demographic Profile Report

Available with Business Analyst license.

Summary

Summarizes the demographic makeup of the geographies where your customers live. Based on the information in this report, you can get a sense of the demographic makeup of your customer base.

Learn more about how Customer Demographic Profile Report works

Usage

  • The Customer Layer must be a point feature class.

  • You should only use this report on customer layers that were created with Business Analyst or Address Coder.

  • Check the Use Selected Features Only check box if you want to examine a subset of customer records.

  • You can regeocode your file after you make edits to the address records if you want to improve the statistics in the report.

  • Use the block group layer for the Geography Level parameter. This is the lowest level of geography containing demographic data and will provide the most accurate results.

Syntax

CustDemoProfile_ba (CustomerLayer, InputGeographyLevel, OutputDirectoryParameterName, {UseSelectedFeatures}, {TitleParameterName}, {ReportFormats})
ParameterExplanationData Type
CustomerLayer

The point input feature class containing the customer distribution. Typically, this will be a Business Analyst customer layer.

Feature Layer
InputGeographyLevel

The features containing the demographic variables used to profile your customers. Typically, this should be set to the block group layer.

Feature Layer
OutputDirectoryParameterName

The output directory that will contain the report.

Folder
UseSelectedFeatures
(Optional)

Generates a report on selected features of the customer layer.

  • True —Generates the Customer Demographic Report on selected features.
  • False —Generates the Customer Demographic Report on all features.
Boolean
TitleParameterName
(Optional)

Title for the report.

String
ReportFormats
(Optional)

Select the desired report output format

  • Simple XML
  • PDF
  • HTML
  • CSV
  • ZIP
  • XLSX
  • Stripped XLSX
String

Code sample

CustDemoProfile example (stand-alone script)

# Name: CustDemoProfile.py
# Description: Summarizes the demographics for customers in the San Francisco market.
# Author: Esri

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox(r"C:\Program Files (x86)\ArcGIS\Desktop10.6\Business Analyst\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
 
try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Customer Demographic Profile Report tool
  Customers = "C:/temp/sf_cust.shp"
  GeoLayer = "C:/ArcGIS/Business Analyst/US_2017/Data/Demographic Data/esri_bg.bds"
  OutPath = "C:/temp/Output_Segmentation1"
 
# Create Customer Demographic Profile Report
  arcpy.CustDemoProfile_ba(Customers, GeoLayer, OutPath)
 
# Release extension license 
  arcpy.CheckInExtension("Business") 
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments.

Licensing information

  • ArcGIS Desktop Basic: Requires Business Analyst
  • ArcGIS Desktop Standard: Requires Business Analyst
  • ArcGIS Desktop Advanced: Requires Business Analyst

Related topics