You can add horizontal text to your map annotation or graphic text by using the Text tool on the Draw toolbar.
- Specify the active annotation target on the Draw toolbar.
By default, text added to the data frame is added to the <Default> annotation group.
- Click the Text button on the Draw toolbar.
- Click the map display where you want the text and type the text string.
- Press ENTER.
The text is horizontal. To insert a return into the text string, press CTRL+ENTER.