Business Analyst reports

Available with Business Analyst license.

This section examines the various templates associated with the report writing option within Business Analyst. All templates use geography data; therefore, all levels of geography can be used in any of the predefined reports. Report templates are stored in: C:\arcgis\Business Analyst\US_2022\Datasets\Report Templates\Default Report Templates\USA_ESRI_2022 in the directory where ArcGIS was installed. If you create custom reports and want them available for future use, save them in the directory: C:\My Output Data\Report Templates_USA_ESRI_2022.

Business Analyst includes the following preset report templates to make use of the demographic data provided. You can use these templates as they are or revise them using Fusion Report Designer.

Business Analyst also provides access to all reports online. Once your online credentials are setup and entered in the Preferences > Online tab in Business Analyst, you will have access to data and reports. The online data is available for Color-Coded Maps, various analysis wizards and the Report wizard. See Setting up online access for more information.

Demographic and summary reports

2010 Census Profile

This report provides Census 2010 data based on the 2010 Public Law (P.L.) 94-171 Redistricting release.

Variables include:

• Total Population
• Population Age 18 Years or Over
• Population by Race/Hispanic
• Total Housing Units - Occupied and Vacant

Age 50+ Profile

This report breaks out household income by the age of the householder within your trade area and shows the percentage distribution of each age group. Use the Age 50+ Profile to identify and exploit market niches, reveal specific age markets, uncover new opportunities, target advertising, and plan effective media campaigns.

Age by Sex Profile

Key demographic indicators such as population, age, and gender are provided for Census 2010, current-year estimates, and five-year forecasts to expose gender and age trends in your trade area. Use the Age by Sex Profile to identify the size and location of groups, such as children or the elderly, to better target marketing efforts and advertising dollars.

Age by Sex by Race Profile

Key demographic indicators such as population, age, gender, and ethnicity are provided for Census 2010, current-year estimates, and five-year forecasts to expose gender and age trends in your trade area. Use the Age by Sex by Race Profile to identify the size and location of groups, such as children or the elderly, to better target marketing efforts and advertising dollars.

Automotive Aftermarket Expenditures

This report details total dollar amount and average amount per household spent on automotive products and other expenses such as fuel and motor oil as well as vehicle maintenance, insurance, and license fees. A Spending Potential Index (SPI) compares the amount spent in a specified area with the U.S. average.

Business Summary

This report shows totals for businesses, employees, and residential population as well as the employee to population ratio. Additional report sections display the number of business and employees located within the feature by SIC and NAICS codes.

Community Profile

This report contains Esri 2022/2027 Updated Demographics and Census 2010 data.

Demographic and Income Comparison Profile

View trends in household demographics and income, age, race, and ethnicity in report form and in bar and pie charts. Includes Census 2010 data with 2022 and 2027 demographic projections.

Demographic and Income Profile

This profile compares essential characteristics of the Census 2010 data, current-year estimates, and five-year forecasts such as income, age, and race.

Detailed Age Profile

This report identifies age distributions for a specified area. A bar chart illustrates these distributions and population trends to summarize age compositions by young adults, teenagers, seniors, preschoolers, and other age groups. Single-year age ranges provide a detailed view of populations younger than age 20.

Detailed Ethnicity Profile

This report identifies ethnicity for a specified area. A bar chart illustrates these distributions and population trends to summarize ethnicity compositions by young adults, teenagers, seniors, preschoolers, and other age groups.

Disposable Income Profile

When using this report you will be diplay after-tax household incomes. Disposable income forecasts are based on the Current Population Survey, U.S. Census Bureau.

Electronics and Internet Market Potential

This report identifies what, where and how consumers are buying and using computers, electronic equipment and Internet access. A Market Potential Index (MPI) measures relative market demand for items such as personal computers, televisions and online shopping compared to the U.S. average.

Requires MPI data option.

Executive Summary

This report provides an executive summary, in paragraph form, of key demographic attributes in a trade area. The report includes current-year estimates, five-year forecasts, and Census 2010 demographic data. The report aids site selection, market analysis, and trend evaluation decisions.

Finances Market Potential

This report identifies the number of adults and households expected to consume financial services and investment products such as online banking, home mortgage loans and mutual funds. A Market Potential Index (MPI) measures the relative likelihood of adults and households in a specified area to exhibit certain consumer spending patterns compared to the U.S. average.

Requires MPI data option.

Financial Expenditures

This report details total dollar amount and average amount per household spent on financial products and services such as savings accounts, mortgages and auto loans. A Spending Potential Index (SPI) compares the amount spent in a specified area with the U.S. average.

Graphic Profile

View data in colorful, easy-to-understand pie charts and graphs. Includes current-year demographic estimates for a households, income, race, occupation, and housing.

Health and Beauty Market Potential

This report identifies market demand for health and beauty products and services among adults and households. A Market Potential Index (MPI) measures the relative demand by consumers in a specified area for items such as vitamins, personal care products and doctor visits compared to the U.S. average.

Requires MPI data option.

House and Home Expenditures

This report shows total dollar amount and average amount per household spent on home products and services such as furniture, major appliances and child care. A Spending Potential Index (SPI) compares the amount spent in a specified area with the U.S. average.

Household Budget Expenditures

This report shows total dollar amount and average amount per household spent on major household budget items such as food, housing, and apparel. A spending potential index (SPI) compares the amount spent in a specified area with the U.S. average.

Household Income Profile

This report provides a detailed look at income on both a population and household basis. It includes income by age of householder, family income, size of family or household, and other household data.

Housing Profile

This report provides a detailed profile of housing choices and trends in your trade area from high-rise living to single-family homes and from renting to owning. The housing information in this report is of interest to real estate professionals, financial institutions, and residential homebuilders. Use this report to determine if households in an area fit your preferred customer profile.

Labor Force by Industry and Occupation

Provides a detailed occupation and industry profile. This report is derived from the Esri Demographic Data and can also be found in the attribute tables of the Demographic Layers in the table of contents.

White collar, Blue collar and Services occupations are derived from the variables below:

White Collar

Variable		Description
OCCMGMT_CY		Emp Civ Pop 16+ by Occ: Management incl Farmers/Farm Mgrs
OCCBUS_CY		Emp Civ Pop 16+ by Occ: Business/Financial
OCCCOMP_CY		Emp Civ Pop 16+ by Occ: Computer and Mathematical
OCCARCH_CY		Emp Civ Pop 16+ by Occ: Architecture/Engineering
OCCSSCI_CY		Emp Civ Pop 16+ by Occ: Life/Physical/Social Science
OCCSSRV_CY		Emp Civ Pop 16+ by Occ: Community/Social Services
OCCLEGL_CY		Emp Civ Pop 16+ by Occ: Legal
OCCEDUC_CY		Emp Civ Pop 16+ by Occ: Education/Training/Library
OCCENT_CY		Emp Civ Pop 16+ by Occ: Arts/Design/Entert/Sports/Media
OCCHTCH_CY		Emp Civ Pop 16+ by Occ: Healthcare Practitioner/Technician
OCCSALE_CY		Emp Civ Pop 16+ by Occ: Sales/Related
OCCADMN_CY		Emp Civ Pop 16+ by Occ: Office/Administrative Support

Blue Collar

Variable		Description
OCCFISH_CY		Emp Civ Pop 16+ by Occ: Farming/Fishing/Forestry
OCCCONS_CY		Emp Civ Pop 16+ by Occ: Construction/Extraction
OCCREPR_CY		Emp Civ Pop 16+ by Occ: Installation/Maintenance/Repair
OCCPROD_CY		Emp Civ Pop 16+ by Occ: Production
OCCTRAN_CY		Emp Civ Pop 16+ by Occ: Transportation/Material Moving

Services

Variable		Description
OCCHLTH_CY		Emp Civ Pop 16+ by Occ: Healthcare Support
OCCPROT_CY		Emp Civ Pop 16+ by Occ: Protective Service
OCCFOOD_CY		Emp Civ Pop 16+ by Occ: Food Preparation/Serving Related
OCCBLDG_CY		Emp Civ Pop 16+ by Occ: Building/Grounds Cleaning/Maint
OCCPERS_CY		Emp Civ Pop 16+ by Occ: Personal Care/Service

Note:

Labor information for where people work (also called 'daytime population') can be found in the Businesses and Facilities layers in the table of contents. The attribute table for the Businesses layer contains the number of employees for each business, and also contains SIC and NAICS codes which indicate the type of business.

Market Profile

This report is a comprehensive report that contains current-year updates, five-year projections, and Census 2010 data for population, households, housing units, income, age, race, and labor force.

Medical Expenditures

This report details total dollar amount and average amount per household spent on medical care and services such as prescription drugs, eye glasses and contact lenses, and physician services. A Spending Potential Index (SPI) compares the amount spent in a specified area with the U.S. average.

Net Worth Profile

This report calculates the total household wealth minus debt, secured and unsecured. Net worth includes home equity, equity in pension plans, netequity in vehicles, IRAs and Keogh accounts, business equity, interest-earning assets and mutual fund shares, stocks, etc.

Pets and Products Market Potential

This report identifies market demand among adults and households for pet ownership, pet food and pet accessories. A Market Potential Index (MPI) measures the relative demand of adults and households in a specified area for pets and related products and services compared to the U.S. average.

Requires MPI data option.

Recreation Expenditures

This report details total dollar amount and average amount per household spent on recreation products and activities such as toys and games, sports equipment and entertainment fees. A Spending Potential Index (SPI) compares the amount spent in a specified area with the U.S. average.

Restaurant Market Potential

This report describes the market demand for family/steakhouse restaurants, fast food and chain food establishments. A Market Potential Index (MPI) measures the relative demand the family/steakhouse restaurants, fast food and chain food establishments by adults and households in a specified area compared to the U.S. average.

Requires MPI data option.

Retail Goods and Services Expenditures

Based on annualized data from the Consumer Expenditure Survey, the CEX report line identifies the consumer dollar spending potential available to be spent for various retail categories. This report includes the total dollar amount spent; average amount spent per household; and the Spending Potential Index, which measures the amount spent for a product or service in your area compared to the U.S. average.

This report shows the total dollar amount and average amount per household spent on retail goods and services categorized by apparel, computer, food, finance, health, and insurance. A Spending Potential Index (SPI) compares the amount spent for a product or service in your area to the U.S. average. Retailers can quickly identify and compare national and local customer preferences.

Retail Market Potential

This report provides details about the number of adults and households expected to consume products or services in a variety of retail categories. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to exhibit certain consumer behavior compared to the U.S. average.

Requires MPI data option.

Sports and Leisure Market Potential

This report shows the number of adults and household participating in a range of sports, leisure and entertainment activities such as weight lifting, gardening and attending movies. A Market Potential Index (MPI) measures the relative likelihood of adults or households in a specified area to participate in activities like these compared to the U.S. average.

Requires MPI data option.

Tapestry Segmentation Area Profile

This report compares the top Tapestry segments in your area, ranked by household percentage, to their national counterparts. Use this report to help define market penetration, compare local markets to their national counterparts, identify opportunities, discover untapped potential, and target your best customers and prospects by geography.

Analytical Reports

Business Points Report

The Business Points reports allow you to quickly gather information about the businesses in an area. The different reports are:

• Business Locations report
• Detailed Business Locations report

Customer Geographic Summary

The Customer Geographic Summary report allows you to quickly understand your customers demographically.

Customer Demographic Comparison

The Customer Demographic Comparison report allows you to contrast the demographic attributes of one set of customers against another. You can compare a selected subset of customers to the entire layer or compare two separate customer layers.

Average Drive Time

The Average Drive Time report calculates the average, minimum, and maximum drive time for an existing trade area polygon. The drive time is calculated from the center point or the store location to create the trade area.

Benchmark Report

The Benchmark report allows you to compare multiple trade areas against one another to decipher how one location is different from or similar to the next. You can easily measure the demographic characteristics of one area versus all other areas. The report shows statistical differences in raw number, percent, and index values.

Wind Rose Report

The Wind Rose report allows you to see where your customers are coming from by sectors. You can also see where most of your sales are coming from by creating customer-based geographic sectors radiating away from your store location.