Available with Business Analyst license.
Market penetration calculates the number of customers within an area compared to a base demographic variable, such as total population.
Customer data is required to precisely determine the market penetration.
In the image below, customers and the values tied to each customer (such as dollars spent) are analyzed across an entire market and locally in each geographic boundary. This allows you to determine how well you are penetrating an area compared to other areas.
Learn more about Market Penetration.