If you have a picture, you can display it within the data view or place it on a layout as a graphic element. These pictures usually represent nongraphic images, such as a company logo or a picture of a house for a real estate map. Alternatively, you can create a field of type raster and associate it with a geographic feature on your map.
- In ArcMap, click the Insert menu and click Picture.
- Click the Look in drop-down arrow and navigate to the picture you want to add.
- Click the picture.
- Click Open.
If you're in layout view, the picture is inserted on the layout. If you're in data view, the picture is inserted within the data frame.