An overview of the Segmentation Profiles toolset

Available with Business Analyst license.

Profiles and prepares segmentation data for use in other tools.

This toolset provides tools that allow profiles to be created for use in other Business Analyst modeling and segmentation analyses.

Tools in the Segmentation Profiles toolset

Tools	Description
Create Profile by Area Summation	Creates segmentation area profiles with standard geography units, study areas, trade areas, and other polygon layers.
Create Profile by Customer Layer	Creates a segmentation profile with an existing customer layer.
Create Profile by Import From Table	Creates a profile from a table of aggregated segmentation information. For example, this tool will create a profile from a table of records that summarizes the count of customers for each segment.
Create Profile by Table Geocoding	Creates a profile from a table of address records.
Create Profile from Segmentation Coded Table	Creates a profile from a table of records that have segmentation codes already appended.
Create Target Group	Creates target groups of profile segments.