An overview of the Business Analyst Analysis toolset

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Provides a series of analytical tools to evaluate stores and customers.

When taking an in-depth look at the characteristics of stores and/or customers, the Analysis tools allow you to identify and target your customers, locate new store locations, find new potential sites based on existing premier sites, and extract business data based on custom trade areas.

Analysis toolset summary

Tools	Description
Customer Profiling	Profiles demographic attributes of customer data based on a selected demographic or custom data layer.
Customer Prospecting by Demographic Data	Searches for areas that contain a specific type of demographic attribute.
Customer Prospecting by using PCA	Profiles demographic attributes of customer data based on a selected demographic or custom data layer using the Principal Component Analysis approach.
Desire Lines	Creates a series of lines from each customer to an associated store location. These lines are often called spider diagrams.
Find Similar	Scores potential sites or trade areas against an existing well-performing master site.
Mean Store Center	Creates a centroid (new store location) in the mean geographic center of your customer points.
Spatial Overlay	Aggregates data from one layer to another. For example, you can summarize block group demographic data for a set of trade areas.
Spatial Overlay (Online)	Aggregates data from one layer to another. For example, you can summarize block group demographic data for a set of trade areas.