Available with Business Analyst license.
Esri's Tapestry Segmentation is a geodemographic system that identifies distinctive markets in the U.S. based on socioeconomic and demographic characteristics to provide an accurate, comprehensive profile of U.S. consumers.
Tapestry Segmentation provides a detailed description of America's neighborhoods—U.S. residential areas are divided into 67 distinct segments based on their socioeconomic and demographic composition—and further classifies the segments into LifeMode and Urbanization groups.
Methodology
Esri uses the following methodology for Tapestry Segmentation: 2022 Esri Tapestry Segmentation Methodology Statement
Tapestry Segment summaries
The 67 distinct markets of Tapestry detail the diversity of the American population. Grouping the segments can simplify these differences by summarizing markets that share similar traits. There are 14 LifeMode groups and 6 Urbanization groups.
LifeMode groups
LifeMode groups represent markets that share a common experience—born in the same generation or immigration from another country—or a significant demographic trait, like affluence. Tapestry Segments are classified into 14 LifeMode groups. Click a link to view a PDF summary:
LifeMode | Segment ID and name (PDF) |
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LifeMode 1 Affluent Estates
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LifeMode 2 Upscale Avenues
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LifeMode 3 Uptown Individuals
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LifeMode 4 Family Landscapes
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LifeMode 5 GenXurban
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LifeMode 6 Cozy Country Living
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LifeMode 7 Sprouting Explorers
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LifeMode 8 Middle Ground
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LifeMode 9 Senior Styles
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LifeMode 10 Rustic Outposts
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LifeMode 11 Midtown Singles
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LifeMode 12 Hometown
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LifeMode 13 Next Wave
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LifeMode 14 Scholars and Patriots
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All Segment Summaries | All Segment Summaries (96.4 MB) |
Urbanization groups
Tapestry groups are also available as Urbanization summary groups, in which markets share similar locales, from the urban canyons of the largest cities to the rural lanes of villages or farms. Tapestry segments are classified into six Urbanization groups:
Click a link to view a PDF summary.
Urbanization | Segment ID and name (PDF) |
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Principal Urban Centers
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Urban Periphery
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Metro Cities
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Suburban Periphery
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Semirural
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Rural
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