Generates specific boundary layer outputs based on customer and/or store data.
Trade areas are used to generate market areas based on many inputs, including customer data, standard geographies, attribute information, drive times, and static rings.
| Tools | Description |
|---|---|
Generates trade areas based on standard geographic units. | |
Generates trade areas from the features of an input polygon layer that intersects a defined boundary layer. | |
Creates trade areas around stores based on the number of customers or volume attribute of each customer. | |
Creates a new feature class of ring trade area features. The radii are determined by a field in the ring center (store) layer. | |
Aggregates and dissolves features based on specified attributes. | |
Creates a new feature class of trade areas, based on drive time or driving distance, around store point features. | |
Generates an equidistant vector based grid network for a specified area. | |
Generates areas of competitive advantage boundaries between stores weighted on one or more variables. These weights can be calculated based on the results of a Huff Model. | |
Calculates the market penetration based on customer data within an area. | |
Calculates the amount of overlap between two or more trade areas. | |
Creates a new feature class and report that analyze how trade areas have changed over time | |
Removes overlap (cannibalization) between trade areas | |
Creates a new feature class of ring trade area features using a set of radii | |
Generates competitive advantage trade areas for each store by creating boundary lines equidistant from each of the store locations. | |
Creates rings around stores. The radii of the rings are determined by expanding from the store location until they meet the criteria included in the store layer. | |
Creates rings around your stores. The radii of the rings are determined by expanding from the store location until they meet your criteria. |