Standard Geographies are trade areas based on standard boundaries such as states, counties, tracts, ZIP Codes, block groups, core-based statistical areas (CBSA), or designated market areas (DMA). Individual trade areas are created for each unique geography (for example, each state, each ZIP Code) that you select. One layer can contain several trade areas, such as one whole layer containing a collection of counties.
Standard Geographies can be created in three ways:
- Importing from a list
- Selecting from a geography tree
- Selecting from a map
In the example below, Standard Geographies are created for several ZIP Code boundaries. This layer is a collection of several ZIP Codes.
Learn more about Standard Geographies.