Summary
Creates target groups of profile segments.
Usage
Use the output from the Profile Segmentation Report as a guide for creating target groups.
Customer segments that have a high percentage and high index values tend to be your best customers. Look for these segments to create core targets.
Once the target groups are created, you can use them in conjunction with the Segmentation Penetration Map tool. These maps allow you to thematically map standard levels of geography in a study area by the percent penetration of a collection of segments.
Syntax
CreateTargetGroupFromList_ba (InputTargetGroupStringRepresentation, InputTargetGroupFolder, {InputTargetGroupComments})| Parameter | Explanation | Data Type |
InputTargetGroupStringRepresentation | Lists segments in each target. | String |
InputTargetGroupFolder | Name of the target group to be created. | String |
InputTargetGroupComments (Optional) | Optional comments for target group. These comments can include information such as author, source, date, and vintage. | String |
Code Sample
CreateTargetGroupFromList Example (Stand-alone Script)
# Name: CreateTargetGroupFromList.py
# Description: Creates a target group of selected segments from a list.
# Author: Esri
# Import system modules
import arcview
import arcpy
arcpy.AddToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.3\Business Analyst\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")
try:
# Acquire extension license
arcpy.CheckOutExtension("Business")
# Define input and output parameters for the Create Target Group tool
Segments = "Core=7,8,9;"
# Create Target Group
arcpy.CreateTargetGroupFromList_ba(sSegments, "SampleTargetGroup")
# Release extension license
arcpy.CheckInExtension("Business")
except:
print arcpy.GetMessages(2)
Environments
This tool does not use any geoprocessing environments
Licensing Information
- ArcGIS for Desktop Basic: Requires Business Analyst
- ArcGIS for Desktop Standard: Requires Business Analyst
- ArcGIS for Desktop Advanced: Requires Business Analyst