Target Map

Summary

Thematically shades selected segments a single color in a map to help you determine where your target segments are located.

Learn more about how Target Map (Business Analyst) works

Illustration

Usage

• To best determine what segments to include in the target map, you should analyze the output from the Customer Tapestry Profile Report.

• The segmentation layer should be set to the block group layer. There must be a unique assignment of households for a unit of geography for this map to be created.

• The segmentation base can be generated using total adult population or total households.

• Total adult population includes individuals 18 years old or older.

• You may want to create a Game Plan Chart to help guide you in the selection of your segments.

• This tool creates a binary shaded map. All block groups shaded red are in the Selected Segments (Target) you define.

• You can change the default colors used in the Target Map by editing the Business Analyst Styles document. You can edit these colors in ArcMap's Style Manager. To open the Style Manager, click Tools > Styles > Style Manager.

Syntax

TargetMap_ba (SegmentationBase, SegmentationClusters, SegmentationLayer, SegmentationAnalysisResultFolder, {CreateReport}, {CreateFeatureClass})

Parameter	Explanation	Data Type
SegmentationBase	The segmentation base can be generated using total adult population or total households.	String
SegmentationClusters [SegmentationCluster;SegmentationCluster...,...]	One or more segments used to define your summarized target penetration.	String
SegmentationLayer	The geographic layer containing the segmentation data. Typically, this should be set to the block group layer or other layers with a unique segmentation assignment.	String
SegmentationAnalysisResultFolder	The output file directory.	Folder
CreateReport (Optional)	Defines whether to generate a Target Map report. CREATE_REPORT —Generates a Target Map report. DONT_CREATE_REPORT —Does not generate a Target Map report. This is the default.	Boolean
CreateFeatureClass (Optional)	Defines whether to generate an output feature class for the Target Map. CREATE_OUT_FEATURECLASS —Generates an output feature class for the Target Map. DONT_CREATE_OUT_FEATURECLASS —Does not generate an output feature class for the Target Map. This is the default.	Boolean

Code Sample

TargetMap Example (Stand-alone Script)

# Name: TargetMap.py
# Description: Creates a report based on selected taptestry segments. 
# Author: Esri

# Import system modules
import arcview
import arcpy

arcpy.ImportToolbox("C:\Program Files (x86)\ArcGIS\Desktop10.3\Business Analyst\ArcToolbox\Toolboxes\Business Analyst Tools.tbx")

try:
# Acquire extension license 
  arcpy.CheckOutExtension("Business") 
 
# Define input and output parameters for the Target Map tool
  OutPath = "C:/temp/Output_Segmentation"
  SegLayer = "C:/ArcGIS/Business Analyst/US_2014/Data/Demographic Data/esri_bg.bds"
 
# Create Target Map
  arcpy.TargetMap_ba("Total Adult Population", "Top Tier;Boomburbs", SegLayer, OutPath, "CREATE_REPORT", "DONT_CREATE_OUT_FEATURECLASS")
 
# Release extension license 
  arcpy.CheckInExtension("Business") 
 
except:
  print arcpy.GetMessages(2)

Environments

This tool does not use any geoprocessing environments

Licensing Information

• ArcGIS for Desktop Basic: Requires Business Analyst
• ArcGIS for Desktop Standard: Requires Business Analyst
• ArcGIS for Desktop Advanced: Requires Business Analyst

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